Magical Me

Hey all! Thank you for stopping by my page. I'm Kailei, I'm random which makes sense when you keep scrolling

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Once Upon a Time: Thoughts on the Premiere and their Social Media campaign

kailei-e:

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Once Upon a Time season 4 premiere aired last night, and I really want to share my thoughts on the episode. However since this is my social media marketing blog, I also want to talk about their social media campaign.The last season ended with so many questions about the beloved protagonist….

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Winter’s coming early to Storybrooke. #OnceIsFrozen
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Always looking out for her sister. #OnceIsFrozen
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So my love for Captain America is vast, to the point i went as a gendered swapped Captain America for halloween. So it came as no surprise I was watching the Winter Solider tonight. When watching the special features I noticed something very interesting. Steve Rogers has a notebook in which he writes down things he missed/wants to catch up on. The producers changed the list to fit into different regions, they decided what was important by having people submit cultural/historic things they think Steve would have missed, and it was voted on in social media. The highest votes made it into the movie. I thought this was a great use of connection, engagement, influence and action.
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Second Weekly Recap

kailei-e:

 Okay so this is a test in my commitment to blog posting here, I was fairly certain I wasn’t going to get around it this today and I would put it off until tomorrow. But as I sit here watching the Da Vinci Code, I figure no time like the present. So welcome to week two in Social Media Marketing.

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